In Paris, Christian Louboutin Opens a Store for Men’s Shoes - Front Row - The New York Times christian louboutin shoes for men

Guys, Skip the Break-In on These Louboutins

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Christian Louboutin at his new men's store in Paris. Credit Valerio Mezzanotti for The New York Times

PARIS

THE hottest new store to open just in time for the women’s collections of Paris Fashion Week sells nothing but men’s shoes. And very expensive men’s shoes at that.

Naturally, its hotness has as much to do with the name on the door as it does with the rather fantastical shoes on display, some covered in metallic spikes, others hand-embroidered by Lesage, and one pair, with tassels made of strings of real pearls, that costs 1,495 euros, or just over $2,000.

Twenty years after Christian Louboutin opened his first store here, selling staggering heels with his signature red soles, the designer has leveled the playing field with one just for men, at 19, rue Jean-Jacques Rousseau, a few steps from Les Halles. Mr. Louboutin had previously sold a few men’s styles in his original women’s store next door, but there was so much demand for them that it became a problem.

“It didn’t look so good,” he said. “Sometimes women feel uncomfortable when men stare at them when they try on shoes.”

Not to get too worked up over a shoe store, but this could well be a harbinger of an era when you will start seeing men stopping on the street, changing from flip-flops to Louboutins as they walk into a party or an important meeting. The shoes are so ridiculously expensive that you would not want to risk despoiling them by touching the ground; the detail of their decoration is reminiscent of courtiers’ shoes last seen in the court of Versailles, like a pair of blue loafers with embroidery of metallic threads that mimic the design of a cap-toe brogue. Those are closer to $2,100. The store also offers a custom service in which it will replicate a client’s tattoo as embroidery on a shoe starting at around $8,000.

It may sound out of line with economic realties, but Mr. Louboutin’s store is doing quite well. Since it opened a month ago, Mr. Louboutin said, he has sold more than 20 pairs of shoes each day. On Tuesday afternoon, a young man who had just bought a pair of spike-studded high-tops recognized the designer and asked for a picture.

Mr. Louboutin may have lost a legal case against Yves Saint Laurent this summer over the use of a red sole, for which he holds a trademark, but he has moved on to better projects. For one, Rizzoli will publish a monograph of his work next month.

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“Trial or no trial, the trademark has not been stopped,” he said. “I don’t like conflicts. I’m not a competitive person at heart. To be in the middle of turmoil is boring.”

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Christian Louboutin and Vero Cuoio

By Bebefuzz

There are many people who are confused about the Vero Cuoio stamp on the bottom of some Christian Louboutins. Some believe that only fake Louboutin shoes can possess this stamp. Today, we want to talk about what this stamp means and its correlation with authenticity. We hope that it will inform people about one of the most common misconceptions of authenticating Christian Louboutin.

All of the pictures on this post are of authentic Louboutins. Each has different stamping, yet each one is from an authentic shoe.

Vero Cuoio is Italian for real leather. If you see the Vero Cuoio stamp on the sole of a shoe, this generally means that the sole is made of leather and was created by Italian shoewear artisans. However, this doesn't mean that all Italian leather soles will have this Vero Cuoio stamp.

Authentic Christian Louboutin heels with Vero Cuoio

For a very long time, most Louboutin shoes had this Vero Cuoio stamp on the sole. There were many different variations as well. Understandably, many people assumed that ALL Louboutins must have this little shield-like stamp in order to be authentic. Well, that was not right...

Another Authentic Christian Louboutin heels with Vero Cuoio

Nowadays, most of the newer Louboutin shoes do not have the Vero Cuoio stamp. This caused people to think that all authentic Louboutins must NOT have Vero Cuoio stamped on the bottom. This is not right, either.

Authentic Christian Louboutin heels without Vero Cuoio

The absence or presence of Vero Cuoio doesn't determine authenticity at all. Counterfeits may or may not possess this stamp, and the same applies to authentic Christian Louboutins. The only time the presence of Vero Cuoio is used for authentication, is when you know a particular style that is specific to a year and season, meaning the shoe is not a classic that was made in multiple seasons and years (example: not Pigalle, Simple, Flo, etc).

For more on authenticating Louboutins, read our Christian Louboutin authentication tips. And, shop authentic Christian Louboutin here.

Tagged:  Authentication | Christian Louboutin | Shoes
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